a basis for progress

Brand & Creative Brief

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Distilling Brand’s Principles

Do all the key decision-makers in your organization share the same understanding of what your brand represents? Only when there is agreement on tenants, can there be a basis for progress.

Distilling your brand’s principles is a critical step to creating a cohesive organization that acts with purpose and uniformity. OWDT can aid the process by helping you define those pillars in a concise brief, that serves as a guide and reference for developing strategies, policies, web design, products, and services that channel those beliefs.

Functional Differences Between Briefs

The Brand BriefThe Creative Brief
Purpose and UseExplain why it’s more than material gainConcise but potent statement
TimelineDefine the audience and your archetype customerYour audience, their essential needs, pain points, and expectations
ZSummarize various functional benefits, both tangible and intangibleWell-defined customer challenges solved through proposed benefits
Key MetricsLays out the fundamental belief systemTelling words that speak to those principles and values
AudienceSet parameters for brand expressionDescriptive words to express the many aspects of the brand’s personality
Utilized forDetermine similarities shared and differences with your competitorsKey competitors who pursue the same customer

Elements of a Brand Brief

EvidenceEvidence
Purpose and Mission StatementExplain why it’s more than material gainConcise but potent statement
Target AudienceDefine the audience and your archetype customerYour audience, their essential needs, pain points, and expectations
The Value PropositionSummarize various functional benefits, both tangible and intangibleWell-defined customer challenges solved through proposed benefits
The Value PropositionLays out the fundamental belief systemTelling words that speak to those principles and values
Personality CharacteristicsSet parameters for brand expressionDescriptive words to express the many aspects of the brand’s personality
Direct CompetitionDetermine similarities shared and differences with your competitorsKey competitors who pursue the same customer
Model, Products, and ServicesExplain what is offered and howMajor offerings that the brand is known for
EvidenceEstablish your credibilityEvidence that communicates your value proposition
Greater ConceptDelivers the central concept behind your brandA Short Explanation Or Phrase That Signifies The Concept

Celebrations of Originality

For those who value rarity in its most authentic form, and for those who reject conformity and wish to cultivate their unique vision, OWDT would like to present Peerless Creation.

Peerless Creation is the only one of its kind, conceptualized and defined to offer something utterly unique. At OWDT, we take pride in creating websites like no other.