a basis for progress

Brand & Creative Brief

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Distilling Brand’s Principles

Do all the key decision-makers in your organization share the same understanding of what your brand represents? Only when there is agreement on tenants, can there be a basis for progress.

Distilling your brand’s principles is a critical step to creating a cohesive organization that acts with purpose and uniformity. OWDT can aid the process by helping you define those pillars in a concise brief, that serves as a guide and reference for developing strategies, policies, web design, products, and services that channel those beliefs.

Complementary Services

user persona discovery

content strategy

Clients Benefiting

Functional Differences Between Briefs

	The Brand Brief	The Creative Brief
Purpose and Use	Explain why it’s more than material gain	Concise but potent statement
Timeline	Define the audience and your archetype customer	Your audience, their essential needs, pain points, and expectations
Z	Summarize various functional benefits, both tangible and intangible	Well-defined customer challenges solved through proposed benefits
Key Metrics	Lays out the fundamental belief system	Telling words that speak to those principles and values
Audience	Set parameters for brand expression	Descriptive words to express the many aspects of the brand’s personality
Utilized for	Determine similarities shared and differences with your competitors	Key competitors who pursue the same customer

Elements of a Brand Brief

	Evidence	Evidence
Purpose and Mission Statement	Explain why it’s more than material gain	Concise but potent statement
Target Audience	Define the audience and your archetype customer	Your audience, their essential needs, pain points, and expectations
The Value Proposition	Summarize various functional benefits, both tangible and intangible	Well-defined customer challenges solved through proposed benefits
The Value Proposition	Lays out the fundamental belief system	Telling words that speak to those principles and values
Personality Characteristics	Set parameters for brand expression	Descriptive words to express the many aspects of the brand’s personality
Direct Competition	Determine similarities shared and differences with your competitors	Key competitors who pursue the same customer
Model, Products, and Services	Explain what is offered and how	Major offerings that the brand is known for
Evidence	Establish your credibility	Evidence that communicates your value proposition
Greater Concept	Delivers the central concept behind your brand	A Short Explanation Or Phrase That Signifies The Concept

Celebrations of Originality

For those who value rarity in its most authentic form, and for those who reject conformity and wish to cultivate their unique vision, OWDT would like to present Peerless Creation.

Peerless Creation is the only one of its kind, conceptualized and defined to offer something utterly unique. At OWDT, we take pride in creating websites like no other.