Category: Article

The evolving impact of COVID on international and domestic marketing

COVID radically impacted global trade, creating challenges for international marketers. In this article, we discuss the impact of COVID on international marketing.

The latest digital marketing trends, Part 03

This article will cover special-needs accessibility, the impact of cryptocurrency and NFTs, Gender Neutrality, Geofencing, Hyper-Local Marketing, and more.

The latest digital marketing trends, Part 02

In Part 02 of this article, we continue to discuss the latest marketing trends like video marketing, email marketing, visual search, voice search, influencer marketing, and more

The latest digital marketing trends, Part 01

In this article, we discuss the latest marketing trends like greater personalization, security, leveraging first-party data, conversational marketing, and more…

Emotional intelligence strongly predicts leadership success

Emotional intelligence is essentially social and emotional competence, which, in turn, comprises a set of skills that can be learned. An exciting promise that

What marketing managers need to know about rebranding

Effective external and internal branding takes research and careful planning that can dramatically grow your business and even launch it into iconic status.

The rise of digital art

Some argue that digital art is not real because it is computer-generated. In this article, we talk about the genesis of digital art and how it has become real.

Security as a UX priority: The ROI of cyber safety.

Digital security steps we need to implement after a careful analysis of aspects of user experience.

Developing a user persona is easy. Do it every time.

Reflect the interests and preferences of real individuals by utilizing user persona.

The unintended economics of a viral tweet

One must know how and when to use them otherwise you may end up with a marketing campaign disaster.

Appeal to the needs and wants of your users

Small changes can have profound effects on the conscious and subconscious experience of users when they interact with your website.

Behavioral research & product design

Behavioral research is revolutionizing product design & strengthening customer loyalty

Is your company overdue for marketing automation?

Marketing automation is the use of software and Web-based services to execute, manage and automate marketing tasks and processes.

Social purpose builds brand value and ROI

With few exceptions, major corporations are now dedicated to driving social purpose initiatives. This is why.

Anticipatory intelligence & crowdsourcing

With predictive intelligence, key past event variables that triggered historic outcomes are used to determine the probability of recurrence.

8 tips on how to protect your WordPress website in 2017

WordPress has become the most widely used full content management system in the world

The digital art revolution

There was a time when oil easel painting was a new, transformational medium.

2018 digital marketing trend

Everything from personalized marketing and the dominance of video to voice search and overall online marketing dynamics.

Maximizing mobile device conversion rates

The art of mobile marketing.

Watson’s great potential for advancing medicine

Great future promise.

30+ International Transformation Awards.

Masterful attention to detail, superlative design, and striking harmony are the most potent manifestations of our passion for crafting remarkable products.

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