The evolving impact of COVID on international and domestic marketing
COVID radically impacted global trade, creating challenges for international marketers. In this article, we discuss the impact of COVID on international marketing.
The latest digital marketing trends, Part 03
This article will cover special-needs accessibility, the impact of cryptocurrency and NFTs, Gender Neutrality, Geofencing, Hyper-Local Marketing, and more.
The latest digital marketing trends, Part 02
In Part 02 of this article, we continue to discuss the latest marketing trends like video marketing, email marketing, visual search, voice search, influencer marketing, and more
The latest digital marketing trends, Part 01
In this article, we discuss the latest marketing trends like greater personalization, security, leveraging first-party data, conversational marketing, and more…
Emotional intelligence strongly predicts leadership success
Emotional intelligence is essentially social and emotional competence, which, in turn, comprises a set of skills that can be learned. An exciting promise that
What marketing managers need to know about rebranding
Effective external and internal branding takes research and careful planning that can dramatically grow your business and even launch it into iconic status.
The rise of digital art
Some argue that digital art is not real because it is computer-generated. In this article, we talk about the genesis of digital art and how it has become real.
Security as a UX priority: The ROI of cyber safety.
Digital security steps we need to implement after a careful analysis of aspects of user experience.
Developing a user persona is easy. Do it every time.
Reflect the interests and preferences of real individuals by utilizing user persona.
The unintended economics of a viral tweet
One must know how and when to use them otherwise you may end up with a marketing campaign disaster.
Appeal to the needs and wants of your users
Small changes can have profound effects on the conscious and subconscious experience of users when they interact with your website.
Behavioral research & product design
Behavioral research is revolutionizing product design & strengthening customer loyalty
Is your company overdue for marketing automation?
Marketing automation is the use of software and Web-based services to execute, manage and automate marketing tasks and processes.
Social purpose builds brand value and ROI
With few exceptions, major corporations are now dedicated to driving social purpose initiatives. This is why.
Anticipatory intelligence & crowdsourcing
With predictive intelligence, key past event variables that triggered historic outcomes are used to determine the probability of recurrence.
8 tips on how to protect your WordPress website in 2017
WordPress has become the most widely used full content management system in the world
The digital art revolution
There was a time when oil easel painting was a new, transformational medium.
2018 digital marketing trend
Everything from personalized marketing and the dominance of video to voice search and overall online marketing dynamics.