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Developing a user persona is easy. Do it every time.
Reflect the interests and preferences of real individuals by utilizing user persona.
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The unintended economics of a viral tweet
One must know how and when to use them otherwise you may end up with a marketing campaign disaster.
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Appeal to the needs and wants of your users
Small changes can have profound effects on the conscious and subconscious experience of users when they interact with your website.
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2018 digital marketing trend
Everything from personalized marketing and the dominance of video to voice search and new challenges for SEO and overall online marketing dynamics.
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Behavioral research & product design
Behavioral research is revolutionizing product design & strengthening customer loyalty
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Is your company overdue for marketing automation?
Marketing automation is the use of software and Web-based services to execute, manage and automate marketing tasks and processes.
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Social purpose builds brand value and ROI
With few exceptions, major corporations are now dedicated to driving social purpose initiatives. This is why.
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