Who we are
Why we exist
The solution: design for the emerging modern, household decision-maker without losing traditional customers. It required some research and a touch of imagination to capture the vision of a company developing in motion and trying to address two customer segments. Finding common, relevant themes for each group and translating those sentiments to design, we had to find a balancing act that would be viable for the brand.
“A great team of professionals who performed beyond expectations and put customer’s satisfaction at first priority.”
Scott Rice / Managing Director
Using a design and content strategy that reduced buyer’s fatigue through simple language and cheerful colors, we humanized the interaction with our target user. Our goal was to establish the impression of a neighborly exchange, one that would mirror Ohio’s familial culture. Directing a conversational tone for the products and services down to the FAQ, we brought a uniformity that was natural, personal. An interaction that all customers would respond well to.