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Science meeting art

OWDT was hired to design a flexible identity system that was dynamic and technically inclusive. We made it our purpose to highlight the technologies used by Moneta in the brand mark. The design gracefully overcame the challenge of balancing the brand’s geolocation characteristics and data type visuals. Moneta’s brand identity now clearly leads its highly technical audience to the world’s most dynamic geolocation technology.

Client
Goals

Inclusive Design

Dynamic Behavior

Transmit Brand’s Essence

Unique Brand Experience

Immediately Recognized Symbol

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Results

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moneta-function-animation

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