Marine Well Containment Company
The Story
Marine Well Containment Company (MWCC) is an independent company founded in 2010 to address the need for a deepwater well containment response capability in the U.S. Gulf of Mexico. Headquartered in Houston, Texas, MWCC employs a mix of experienced engineers and crisis response specialists well-versed in the technical world of offshore operations and incident response. MWCC is a not for profit operation consisting of 10 member companies: Anadarko, BHP Billiton, BP, Chevron, ConocoPhillips, Equinor, ExxonMobil, Hess, Shell, and Total. OWDT’s team collaborated with MWCC on a new web design strategy to better address the users’ needs and created a more informative outlet.
Client Goals
Consistent Intuitive User Experience
Expand on the Brand’s Success
Convey Brand’s Spirit
Link Support Promises to Readiness
Develop a Unique Visual Identity
Appeal to Engineers
Create Guidelines for Future Stakeholders
The challenge
MWCC wanted to reinforce its position as the most comprehensive containment solution in the industry. An effort that was unjustly hindered by the old website. MWCC needed an online presence that could support its mission. The company approached OWDT to support its vision through our robust library of digital and technical services.
Method & Solution
OWDT started by expanding the content presentation models as well as improving the technical behaviors of the site. OWDT also streamlined the navigation system to create a more user eccentric experience as well as improving the content access. Delivering an emotional and cerebral connection became the code vision to the development of the website, and establishing an authentic yet professional design became our rule to follow. Last but not least, trust evoking experiences became our development guide on every step of the project.
Shared Goals & Future
Our efforts are to support the mission, core values, and goals of MWCC. The nature of deepwater containment requires a dynamic, agile response. The same is true for its digital presence. Maintaining an optimal user experience is key to driving interactions with customers, employees, and partners for the brand. OWDT has a long reputation for delivering functional, visually-stimulating products and services that further the ambitions and purposes of our clients. MWCC and OWDT’s successes continue.
We use the medium of web design and the principles that govern our psychology to deliberately evoke a sensory effect, persuading users to take specific actions that benefit them.
Our goal is to cultivate a multilayered communication that speaks to the responsive faculties of our being by using the domains and disciplines within content and design.
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