OWDT was retained to reimagine a bold and confident identity in line with CE’s productive approach. OWDT worked closely on the project with leadership at Clear Evaluations and successfully created a typographic system based on the idea of presenting a series of lines and bars, a concept highly connected to the nature of presenting data and evaluations.
The primary brand color has been selected as deep blue, accented by a palette of the bright, optimistic secondary color of light blue, bright orange, and minimal green that will be residing in images.
We proposed and developed images that capture the visible manifestation of Clear Evaluations’s work as well as the spirit of the less visible, as seen through the people whose lives are impacted by CE’s performance. We also suggest using illustrations in combination with images to describe the principles of mystery shopping and other service offerings.
Modernize the Visual Identity
Being Bright & Optimistic
Bold & Confident
Transmit Brand’s Essence
Increase Demand for Services
Engage New Clients
Reignite the Organization’s Core Purpose
Inspire Employees & Partner Companies
Build Brand Awareness
We use the medium of web design and the principles that govern our psychology to deliberately evoke a sensory effect, persuading users to take specific actions that benefit them.
Our goal is to cultivate a multilayered communication that speaks to the responsive faculties of our being by using the domains and disciplines within content and design.
Have Us Contact You
Your information has been transmitted successfully and securely.