Who we are
Why we exist
Types of Content
What Makes Us Different
As users are increasingly reached through a growing amount of digital channels, brands have more opportunities than ever to speak to their current and prospective customers. We develop a content strategy in line with your brand’s guidelines, organizational objectives, and market to drive conversion. Content can be organic or sponsored, but the governing principle is that it should be authentic and optimized for its channel.
Every content strategy should apply a diversity of content assets to attract engagement and more sharply articulate value and relevance to the end user. Adopting quality copy, imagery, and video can be useful tools for capturing the interests of users, as designers and developers have short windows of time and limited opportunity to catch the user’s attention.
We develop customer/user personas to curate content to user needs.
We take initiative to establish a balanced ratio of various content types.
Observing your competition’s work, we look for blind spots and opportunities to provide something better.
Using design, we support your content through macro-motions, micro-motions, animations, and graphic design.