Content Strategy Shaping the conversation
As users are increasingly reached through a growing amount of digital channels, brands have more opportunities than ever to speak to their current and prospective customers. We develop a content strategy in line with your brand’s guidelines, organizational objectives, and market to drive conversion. Content can be organic or sponsored, but the governing principle is that it should be authentic and optimized for its channel.
Every content strategy should apply a diversity of content assets to attract engagement and more sharply articulate value and relevance to the end user. Adopting quality copy, imagery, and video can be useful tools for capturing the interests of users, as designers and developers have short windows of time and limited opportunity to catch the user’s attention.
Goals and Objectives
- Increase brand awareness
- Welcome customer participation
- Communicate value
- Establish trust
- Empower the customer
- Designate employees as brand ambassadors
Apps and Channels
- Snapchat
- YouTube
Types of Content
Original Material
Authentic content that is original and serves to present the most vivid depiction of the brand’s pillars, purpose, and offerings is what creates the necessary demarcation for customer, market, and industry recognition.
Continually Relevant
Delivering content that has a timely relevance to customer interests and needs with awareness of trends, innovations, and disruptions can consolidate their loyalty. Users are always seeking something specific to current happenings whether for its novel, useful, or informative qualities.
Community-Generated
Using sponsored content is an effective way to distribute your branded digital assets. Whether through your social media channels, industry websites, and blogs or hosted on a partner’s or investor’s website, saturating every channel creates exposure.
Audience-Tailored
Curating content for a well-defined audience is the most efficient approach to building customer loyalty. Demonstrating subject mastery and disseminating that information in a strategic manner conveys credibility, transparency, and elevates your brand’s reputation.
Paid
Giving users the power to create their own content can do wonders for your brand. With the natural incentive to share, the virality of exchanging content is the most rapid and economical content strategy an organization can enable and encourage.
What makes us different
We develop customer/user personas to curate content to user needs.
We take initiative to establish a balanced ratio of various content types.
Observing your competition’s work, we look for blind spots and opportunities to provide something better.
Using design, we support your content through macro-motions, micro-motions, animations, and graphic design.