To develop the identity, OWDT designers researched a considerable number of sources to establish an understanding of D4 Infrastructure influences, ideas, and goals for the brand to ultimately identify crucial key brand attributes. They wanted the brand identity to feel trustable, new, and timeless.
The carefully constructed new identity echoes the 4 pillars of the organization in a contained manner that evokes a sense of connection, amplification, and support. The monogram-like symbol pairs the letter D and number 4 in a block shape figure, creating a visual of a concrete and solid foundation — a notable characteristic of D4 Infrastructure as a holding company.
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