Widening Customer Appeal.

The NRG Group approached OWDT to address their digital presence and allow us to offer design recommendations for a new website. A significant reason they were interested in revamping their current website was that it failed to depict a lively, vibrant setting – the backdrop for the endless variety of events that place at their venues. They viewed their website as too static and lifeless.

NRG Park was perceived mainly as a sporting event venue. It was important to expand this image into a venue brand that hosts a diverse range of entertainment events and experiences, widening the audience demographics. One of our visual challenges for the existing site was an inability to showcase and arrange upcoming events in a clear and immediate fashion. The overall design did not communicate the bustling energy that revolved around the parks, along with a design that hindered horizontal user growth.

Client Goals

vibrant design

improve navigation

demographically inclusive design

omni-channel expansion

uplift user experience

unite a fragmented system

create a vendor management system

redefine a large eenue experience

We use the medium of web design and the principles that govern our psychology to deliberately evoke a sensory effect, persuading users to take specific actions that benefit them.

Our goal is to cultivate a multilayered communication that speaks to the responsive faculties of our being by using the domains and disciplines within content and design.