The Story

In 2020, TruBlu Coffee Company approached OWDT to create a series of marketing campaigns to sell more coffee, promote presidential candidate Joe Biden, and bring more donations to DNC. They needed a creative plan that uses the candidate Joe Biden’s opponent’s unfavorable comments, give it a positive spin, and use it to “poke them [opponent] in the eye”. later, DNC approved OWDT’s recommendation over the new strategy, and consequently, the launch of the campaign was announced.

Client Goals

Impactful Design

Express the Hallmarks of Culture

Attract the Millenials

Delight the Customer

Immediately Recognized Symbol

We use the medium of web design and the principles that govern our psychology to deliberately evoke a sensory effect, persuading users to take specific actions that benefit them.

Our goal is to cultivate a multilayered communication that speaks to the responsive faculties of our being by using the domains and disciplines within content and design.