Siddon Martin’s previous website revolved around only one segment of emergency vehicles: fire trucks. The company has an entire portfolio of emergency vehicles consisting of airport, EMS, wildland, and EVS solutions yet when users browsed it only appeared to only sell fire solutions. This was an opportunity lost. Customers prefer to find everything that is offered and make their decisions from within that selection. From the user perspective, this information should be accessed as quickly and intuitively as possible.

Client Goals

Strengthen Brand Preception

Develop a Consistent Experience

Becoming More Client-Centric

Developing In-Production Live View

360° Product Experience

360° Dealership Experience

Increase Web Engagement

Outperform Competitors

Instill a Sense of Pride

We use the medium of web design and the principles that govern our psychology to deliberately evoke a sensory effect, persuading users to take specific actions that benefit them.

Our goal is to cultivate a multilayered communication that speaks to the responsive faculties of our being by using the domains and disciplines within content and design.