Revitalizing a Brand

OWDT has refreshed the brand identity for one of the world’s leading polymer and metallic testing companies, Argen Labs. The new design revitalizes the brand and improves its performance across various channels. This was especially important as consumers continue to transition to mobile and social platforms and digital commerce technologies.

OWDT worked closely with the Argen Labs leadership to develop a brand strategy. We refreshed the visual identity to present Argen Labs as both authority and innovator. The refresh brought simplicity and clarity, with an increased emphasis on technical and digital applications in an ever-growing national audience.

Client Goals

modernize the visual identity

drive deeper engagement

transmit authority innovation

rally employees around the brand

immediately recognized symbol

amplify competitive advantage

reinforce core purpose

create visual toolkit

We use the medium of web design and the principles that govern our psychology to deliberately evoke a sensory effect, persuading users to take specific actions that benefit them.

Our goal is to cultivate a multilayered communication that speaks to the responsive faculties of our being by using the domains and disciplines within content and design.