Rethinking & Refreshing a Brand

Rayson was founded in 1965 by James E. Rayburn to supply machined components to NASA and the Air Gas Products industry. With many years of experience under its belt, Rayson was ready to rethink and refresh its look and unite the fragmented visual system.

Client Goals

Design Integral Visual, Verbal, and Behavioral Identity

Position the Brand for its Next Horizon of Growth

Build Brand Equity

Revitalize the Brand Experience

Modernizing the Brand Identity

Organizing the Verbal and Visual Order

We use the medium of web design and the principles that govern our psychology to deliberately evoke a sensory effect, persuading users to take specific actions that benefit them.

Our goal is to cultivate a multilayered communication that speaks to the responsive faculties of our being by using the domains and disciplines within content and design.