shape the user experience

UI & UX Strategy & Design

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Crafting Superior Experiences

The way users interact with your website’s interface is the way users interact with your company. Whereas negative experiences can discourage online interaction and adversely affect your brand’s reputation, OWDT tailors your company’s web design to produce a positive user experience that nurtures engagement and conversion.

Developing a holistic, advertent UI/UX strategy is a way to draw out all departments within your company. This process requires the contributions of all internal stakeholders to shape the user experience, consolidating valuable contributions from each domain. Because the underlying goals and purpose of crafting a proper UI/UX strategy should be to cultivate a functionally productive, aesthetically appealing, easily navigated user experience.

UI & UX: Two Sides of the Same Coin

While both UI and UX serve to form the composition of the user interface of a website, they are separate disciplines. With principles and emphasis that strategically differ, they combine for a single, harmonious purpose: facilitate user success and maximize user satisfaction.

UI revolves around orchestrating effortless access to features and functions; an integral component of every website and application. With UI, we aim to unfold an effortless attempt for users to reach information and functions and in return induce a positive impression.

A successful UX can establish trust, support content absorption, and improve brand standing. A thoughtful UX that speaks to brand values and demonstrates sensitivity to user wants and needs can deliver more value at times than unrelated organizational efforts that seek to accomplish the same objectives.

Why We’re Successful

Are there web and app experiences that deliver outstanding experiences, memorable enough to attract replication? Our storied portfolio affords us an encyclopedic toolset of designs, features, and content to emulate the general experience that you received from a well-executed UI/UX strategy. With every feature, there is an opportunity to adjust it for your design strategy and tailor it to your target audience.

Testing is crucial, it’s far less costly to find your own errors before your user does, giving you the chance to correct flaws and improve features further. There is no end to testing, and the process should be implemented at every stage in the development process.

Offering a glimpse of what is to come, we can craft the preliminary form and functional appearance, displaying the direction of the design and development strategy. It brings us insightfully closer to how users will interact with your website or application.

Supporting decisions with data can reduce errors and prevent making the wrong development decisions. The end goal is to connect to the user so if we use data, we can be informed on how to best build our connection. That communication can evolve as analytics continue to bring us more insight into user behavior.

Treating UX as a priority requires us to consult users and extract feedback, in all its forms. This allows us the direct opportunity to recognize pain points and make changes that will keep users happy with the brand and make them feel they have the voice they rightly do.

Our Approach

The web experience needs to be seamless, fluid, extricating users from unnecessary challenges imposed by compromised design. The user should never be left to exert themselves in having to make sense of a site’s structure and navigational orientation. The simpler the design, the easier it is for users (customers) to focus their attention on the valuable content and features in front of them. To simplify the journey, we have to know our current and future customers and illuminate their needs through user persona development.

Our User Experience Development Process

Using datasets of your past and current customer base, we can make better-informed decisions from the start.

Drafting the foundation that lays the framework for design and development of the compiled user requirements.

Once the wireframe and navigational structure have been established, we begin prototyping, enabling you to emulate the web experience your user will have on any device.