NRG Park
Web Design | NRG Park
OWDT has once again had the privilege of reimagining the NRG Park website for the second time! This redesign marks a significant milestone in our ongoing collaboration with one of Houston’s most iconic entertainment destinations. Our goal was to create a digital experience that not only matched the scale and energy of NRG Park’s live events but also provided a seamless, engaging interface for its diverse visitors—from sports fans and concert-goers to trade show attendees and event organizers.
The new NRG Park website is a digital platform that embodies innovation, functionality, and seamless user experience. This project stands as a testament to the transformative power of well-crafted design systems and the strategic use of design components.
Client Goals
showcase event diversity
improve user experience
increase ticket sales and bookings
unify brand presence
enhance mobile responsiveness
streamline venue information access
integrate social media engagement
support scalable content management
facilitate event discovery
boost community and partner engagement
The design system
A design system is more than just a collection of visual elements; it is the foundation upon which scalable, consistent, and efficient digital experiences are built. For a platform as dynamic and multifaceted as NRG Park’s, the complexity of creating such a system was both a challenge and an opportunity. From defining reusable components like buttons, typography hierarchies, and interactive modules to ensuring adaptability across devices and user journeys, every detail required meticulous planning and execution.
The result is a website that not only reflects NRG Park’s vibrant brand but also delivers an intuitive, accessible, and future-ready experience for its diverse audience.
The design system we developed ensures consistency across every touchpoint while allowing for flexibility and growth as NRG Park continues to evolve.
Immersive & Modular Platform
The redesigned NRG Park website, is a powerful reflection of the venue’s scale, diversity, and cultural significance in Houston.
From the outset, we recognized the need for a digital presence that could match the energy and variety of NRG Park’s many events—from NFL games and major concerts to rodeos, conventions, and family expos. Our redesign focused on creating an immersive, modular platform capable of dynamically presenting content across multiple user groups and event types.
To accomplish this, OWDT developed a custom event display system that not only highlights current and upcoming events but also makes ticket purchasing and event discovery intuitive and engaging. We also integrated an aggregated social media feed, allowing users to engage with real-time updates and community-generated content directly on the site. A dynamic FAQ system helps reduce friction for visitors seeking logistical information, while enhanced navigation and interactive components ensure quick access to venue details, parking info, and booking options.
Bold, Energetic, & Accessible
Beyond its functionality, the new design captures the vibrant brand of NRG Park—bold, energetic, and accessible—through rich visuals, motion, and a layout optimized for storytelling. The result is a future-ready digital platform that enhances visitor satisfaction, increases venue booking inquiries, and provides a scalable foundation for growth as NRG Park continues to serve as one of the region’s premier destinations for entertainment and events.
The Type System
The type system was designed to balance boldness with clarity, ensuring that headlines command attention while body text remains highly legible. We implemented a hierarchical structure that supports quick scanning and seamless navigation, essential for a content-rich site serving diverse audiences. The typography complements the overall brand identity—modern, energetic, and accessible—while maintaining consistency throughout the user journey.
Investing in Houstonians
OWDT is investing in Houston’s economy by hiring local talent and supporting startups. This initiative aims to stimulate economic growth, create jobs, and foster community development, showcasing OWDT’s commitment to Houston’s prosperity.
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