The Story
CoinGuard is a leading global cryptocurrency insurance provider that was established to bring financial security and consequently stability to the cryptocurrency market. CoinGuard wanted to send a strong message through its brand mark, and position itself as technology-centered while being familiar with investor culture. We wanted the audience to say: “I have seen this before.”
Client Goals
Energize Brand Expression
Appeal to Cryptocurrency Enthusiasts
Teach a New Complex Technology
Introduce a New Business Segment
Consistent Intuitive User Experience
Position CoinGuard as a Technology Company
Inspire Investment in the Organization
Strategy
We began by conducting a global research study to establish key insights upon which to build the new brand strategy. Our insight-driven approach ultimately led to a core brand positioning and personality that provided the connective tissue for the business and breathed life into the brand. The new brand mark needed to communicate strength while keeping its classic-modern composition.
Website
CoinGuard’s website needed to perform based on three vital disciplines. Firstly, the website needed to support all digital marketing efforts, as well as integrating the brand. Secondly, the platform needed to allow users to manage their accounts by providing various functions, including purchase insurance coverage based on the value of their digital wallet. Lastly, the website needed to be designed to include a user management capability for CoinGuard’s staff.
Results
A familiar brand came to life in a powerful and targeted launch effort designed to drive awareness and engagement. The website has since become the centerpiece of a global marketing campaign motivating over 30 million cryptocurrency owners across 70 countries to sign up for its coverage.
We use the medium of web design and the principles that govern our psychology to deliberately evoke a sensory effect, persuading users to take specific actions that benefit them.
Our goal is to cultivate a multilayered communication that speaks to the responsive faculties of our being by using the domains and disciplines within content and design.
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