OWDT created a one-of-a-kind content structure that allows very detailed information to be readily available, without cluttering the clean aesthetic of the page. Using the photo of the model as the navigation guide, we placed animated, pulsing hotspots to give a visual clue as to which services are linked. At the same time, the side menu highlights the appropriate title and can be used as a link itself. The full description is always present, but just off-page. This means that when requested, it’s able to slide in quickly and effortlessly, without opening a new, separate page. The user is kept engaged with all relevant services and makes the website experience fast and effortless.
Furthermore, the full description slide-in panels can feature animations that give a brief overview of the described procedure and can then link to other pages if necessary. Of course, on small devices, the layout adjusts itself to allow for the best-possible presentation and interaction.
avg. session duration
first 10 sec interaction