Tranquility on!

Signature Homes intention was to design and build authentic American design homes that promote peace and stability. OWDT was retained in 2022 to invent the new Signature Homes brand identity. A new identity that is created to articulate and communicate Signature Homes’ commitment to tranquility. The project included naming, visual identity, massaging strategy, and brand book.

Signature Homes new brand symbolizes its commitment to peace and stability for clients as well as stakeholders, suppliers, and employees. The brand strategy has been used as a guiding principle for transforming the organization’s internal culture. The brand has begun to influence how both clients and employees think about creating the products and utilizing them.

Client Goals

transmit tranquility

symbolizes peace and stability

create visual toolkit

unique brand experience

delighting visitors

influence employees’ way of thinking

organizing the verbal and visual order

We use the medium of web design and the principles that govern our psychology to deliberately evoke a sensory effect, persuading users to take specific actions that benefit them.

Our goal is to cultivate a multilayered communication that speaks to the responsive faculties of our being by using the domains and disciplines within content and design.