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Opportunity to Speak to Prospective Customers
As users are increasingly reached through a growing amount of digital channels, brands have more opportunities than ever to speak to their current and prospective customers. We develop a content strategy in line with your brand’s guidelines, organizational objectives, and market to drive conversion. Content can be organic or sponsored, but the governing principle is that it should be authentic and optimized for its channel.
Every content strategy should apply a diversity of content assets to attract engagement and more sharply articulate value and relevance to the end-user. Adopting quality copy, imagery, and video, especially in web design, can be useful tools for capturing the interests of users, as designers and developers have short windows of time and limited opportunities to catch the user’s attention.
Goals and Objectives
Increase brand awareness
Welcome customer participation
Communicate value
Establish trust
Empower the customer
Designate employees as brand ambassadors
Apps and Channels
Twitter
Instagram
Facebook
Snapchat
YouTube
LinkedIn
Types of Content
Authentic content that is original and serves to present the most vivid depiction of the brand’s pillars, purpose, and offerings is what creates the necessary demarcation for customer, market, and industry recognition.
Curating content for a well-defined audience is the most efficient approach to building customer loyalty. Demonstrating subject mastery and disseminating that information in a strategic manner conveys credibility, transparency, and elevates your brand’s reputation.
Delivering content that has a timely relevance to customer interests and needs with awareness of trends, innovations, and disruptions can consolidate their loyalty. Users are always seeking something specific to current happenings whether for its novel, useful, or informative qualities.
Giving users the power to create their own content can do wonders for your brand. With the natural incentive to share, the virality of exchanging content is the most rapid and economical content strategy an organization can enable and encourage.
Using sponsored content is an effective way to distribute your branded digital assets. Whether through your social media channels, industry websites, and blogs or hosted on a partner’s or investor’s website, saturating every channel creates exposure.
What Makes Us Different
- We develop customer/user personas to curate content to user needs.
- Observing competitors, we look for blind spots and opportunities to provide something better.
- We take initiative to establish a balanced ratio of various content types.
- We support the content through macro-motions, micro-motions, and graphic design.
