Bringing logic to design
Facilitate Intelligent User Interaction
Bringing logic to design is to bring clarity to the user experience. We use information architecture (IA) to organize various pages and web design features that comprise product experiences across websites, blogs, software, and other digital products.
Content plays a critical role in IA by informing design to imply an order that facilitates intelligent user interaction with your product. The goal is to keep the user informed of their position at any point in their journey. Well-implemented IA can lead to high user satisfaction; the bottom line.
The Underlying Relationship
To create sound user experiences, we have to draw the overlapping connection and significance between our frame of reference, the state of content, and the user paradigm.
Vision, Mission, and Values