Rule408
Solving a federal legal challenge
Litigation often drags out due to posturing, which creates undesirable and unintended consequences. Hence, our legal system needed a solution. OWDT developed a comprehensive identity system and a discrete negotiation application as a branding and technology partner. The project included naming, positioning, and clear visual language. The name came from Rule 408 of the Federal Rules of Evidence, and the visual identity utilizes red stripes and blue lettering to broadcast a federal tone. We needed to avoid eye-straining colors, so we created a calmer innholder color palette for the application’s functional elements.
Today Rule408 provides a platform for both sides to exchange offers without giving away their position, resulting in the best settlement in the shortest amount of time possible. And in 2022, Rule408 was introduced to the public as part of the “Ecosystem of Innovation” during a CLE that included four supreme court justices from three states and Stanford Law School staff.
Client Goals
launch a new federal brand
exude confidence
create a digital ecosystem
create a visitor experience
user-friendly experience
create a simple negotiation system
We use the medium of web design and the principles that govern our psychology to deliberately evoke a sensory effect, persuading users to take specific actions that benefit them.
Our goal is to cultivate a multilayered communication that speaks to the responsive faculties of our being by using the domains and disciplines within content and design.
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