The Story

GMOVE is an all American brand specialized in women’s activewear that is capturing a growing international market. The brand marries state-of-the-art high-performance, breathable compression fabrics with ‘wear-anywhere,’ urban, edgy designs. OWDT has paid homage to this by creating a visual identity, tone of voice, and state of the art website.

Client Goals

Create a Cutting-edge Fashion Brand

Define High-Performance Chic

Empower Women DNA

Drive Brand Desire & Affinity

Authentic Voice

Build Brand Awareness

Establish Brand Standards

We use the medium of web design and the principles that govern our psychology to deliberately evoke a sensory effect, persuading users to take specific actions that benefit them.

Our goal is to cultivate a multilayered communication that speaks to the responsive faculties of our being by using the domains and disciplines within content and design.