ABC Dental
The Story
ABC Dental has been a reliable and comfortable option for children and parents who need dental care for many years now. ABC brand looked cluttered and out of touch with young parents. Their previous website also lacked the pleasant feel of the practice. More importantly, the brand touchpoints were filled with clutter and a dizzying amount of information presented all at once. We simplified the brand, the presentation of services, and informational pieces to make it easier for the users to interact with ABC Dental.
Client Goals
Positioning for Young Parents
Refresh the Customer Experience
Revitalize the Visual Expression
Implement a New Global Strategy
Easy Dental Experience from A to Z
The challenge
The primary issue in dentistry is that there are so many dental offices and it’s difficult to stand-out in the sea of choices. It poses the critical need to distinguish the practice among its peers. We needed to connect to emerging audiences: millennials and xillenials. Through the creation of graphics based on selective color tones and schemes we were able to get the desired response and attract customers who base their decisions on friendly and positive user experiences. Dentistry websites are typically frustrating and counter intuitive. This more often than not includes the experiences of practitioners and their staff so we made sure to approach the design from within and without to make the experience consistent from all angles. The end product is one that presents the dental practice as modern, simple, and a breeze for patients, referring practices, and staff to use.
Content & tone of voice
The website’s information architecture and content were completely restructured to provide a better patient experience. Information had previously been broken apart into separate sections and pages, making it difficult for a prospective or current patient to find what they needed. Taking a user-first approach, content was structured in a way that will be easy and intuitive for patients to find. Additionally, the prose was written to be more family friendly. Simple terminology, active voice sentence structure, and shortened paragraphs all make the website easy to read and understand.
Perfection at all screen sizes
The creative team at OWDT used its ingenuity to create a brand-new proprietary design framework that perfectly scales every element on the page, according to the screen width. By harnessing the power of advanced CSS methods, a designer’s carefully-placed and carefully-sized layout can now look just as perfect on a tablet or laptop, as it does on their beloved iMac!
Content & tone of voice
The website’s information architecture and content were completely restructured to provide a better patient experience. Information had previously been broken apart into separate sections and pages, making it difficult for a prospective or current patient to find what they needed. Taking a user-first approach, content was structured in a way that will be easy and intuitive for patients to find. Additionally, the prose was written to be more family friendly. Simple terminology, active voice sentence structure, and shortened paragraphs all make the website easy to read and understand.
We use the medium of web design and the principles that govern our psychology to deliberately evoke a sensory effect, persuading users to take specific actions that benefit them.
Our goal is to cultivate a multilayered communication that speaks to the responsive faculties of our being by using the domains and disciplines within content and design.
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