In a world of increasing physical insecurity, we must also protect ourselves against dangers in the virtual world. Web-based vulnerabilities can come from identity theft, internet scams, and dangerous disinformation sources— just as real as those in our physical environment. Businesses have come to understand that protected users are more likely to return to a website and are also more likely to stay on a website longer.
Users gain a sense of virtual world security with–
- Familiar user interface (UI) components, proper design elements management, organization, and appropriate photo selection.
- Professional images, locally and culturally recognizable digital assets, and an engaging human tone—tell the user they’re in a safe and familiar zone. Without them, their experience suffers, even if the user can’t articulate why.
- Authentication: Identification is when you claim to be a specific person online. This typically involves entering an email or username. Authentication, by contrast, is proving who you claim to be. However, security flows are the most disliked element of UX. Logging in, remembering your passwords, two-step authentications, Captcha, etc., are not user-friendly—but they are necessary for a user’s full protection. So, website designers need to resist intaking more information than what’s needed and come to an understanding with your sales tea during the development phase to understand the minimum information they’d require upfront.
- Data Decoupling: By decoupling data from individual users, companies can still benefit from valuable consumer insights without sacrificing the user’s privacy. Increasingly, data decoupling is required by Google and other platforms.
- Encrypted Databases: A responsible practice includes using a hypertext transfer protocol secure (HTTPS) to encrypt the data transmitted from the webserver to the user to prevent attacks from any bad actors lurking on private or public networks.
Protecting users will help a company shore up its conversion rate, evade the risk of any potential litigation, and deliver the user experience they’ve always had in mind.
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