Creating a robust system of marketing tools
Conergee engaged OWDT to enhance its image and to develop a client-focused approach for its digital front. OWDT worked closely with the chief marketing officer, talent officer, and global head of branding and marketing. OWDT conducted an in-depth audit of all communications by content and audience and developed a master matrix organized by brand awareness, capabilities, and offerings.
The new logo showcases the connection between Conergee and its two target audiences, ultimately becoming the three main pillars of Conergee’s business model. To draw industry connections, OWDT also conceptualized a unique photographic style. The styles are personally and industrywide relevant, opening the designers’ hands to use oil and gas iconic elements in an overlapping transparent collage. Now Conergee’s global marketing team is able to deploy a robust system of marketing tools from website to other digital assets to put the brand in action.