Sleepy Joe Coffee
The Story
In 2020, TruBlu Coffee Company approached OWDT to create a series of marketing campaigns to sell more coffee, promote presidential candidate Joe Biden, and bring more donations to DNC. They needed a creative plan that uses the candidate Joe Biden’s opponent’s unfavorable comments, give it a positive spin, and use it to “poke them [opponent] in the eye”. later, DNC approved OWDT’s recommendation over the new strategy, and consequently, the launch of the campaign was announced.
Client Goals
Impactful Design
Express the Hallmarks of Culture
Attract the Millenials
Delight the Customer
Immediately Recognized Symbol
We use the medium of web design and the principles that govern our psychology to deliberately evoke a sensory effect, persuading users to take specific actions that benefit them.
Our goal is to cultivate a multilayered communication that speaks to the responsive faculties of our being by using the domains and disciplines within content and design.
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