Resolut Re
Industry Appropriate
OWDT has designed an identity, presentation models, and environmental graphics for Resolut RE, a national retail and commercial real estate brokerage firm offering full tenant representation, property leasing, and investment sales services geared towards easing the process of leasing, selling and buying commercial real estate.
Client Goals
Increase Employee Sense of Pride
Create a More Modern Look
Prepare the Brand for Groth & Expansion
Revitalize the Visual Expression
Communicate a Solid Foundation
Mature & trustworthy
Resolut RE wanted the branding to feel young and innovative, but also mature and trustworthy. We refreshed the identity with AW Concourer and Gilroy typefaces to give the Resolut RE a more modern look. We re-utilized the green square to reinforce the solid and concrete feel.
More recognizable & memorable
OWDT designers also carried out a series of geometrical and orientational typographic experiments to balance the design and make the brand mark more recognizable and memorable.
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