GoRev
Repositioning a healthcare innovator
OWDT partnered with GoRev, a provider of integrated health information systems, to lead a full-scale brand transformation—one that would align more closely with their future-facing technology and disruptive position within the healthcare industry.
GoRev’s new identity was crafted to visually articulate its core values: innovation, precision, and momentum. We departed from the sterile and dated aesthetic typical of medical tech, embracing a visual language rooted in sharp angles, asymmetry, and geometric strength. These design decisions communicate GoRev’s confident departure from convention and its role as a challenger brand.
A bold gradient system was introduced as a central visual element—signaling fluidity, adaptability, and continuous progress. The new logo reflects this same directionality and clarity, serving as a visual anchor for the entire identity system.
Client Goals
reposition to innovation and disruption
differentiate visually
establish a bold, modern visual identity
a logo that embodies precision and momentum
create a cohesive visual system
consistent design language
redesign the website to align with the new brand
improve user experience
communicate technological sophistication
build a scalable, future-ready digital presence
Usability and Visual Storytelling
The redesign of the GoRev website followed the same design philosophy: bold, dynamic, and intentional. The site structure and interface were optimized not only for usability but for visual storytelling—reinforcing the brand’s disruptive edge while offering a streamlined experience for healthcare providers and administrators.
Subtle depth, layered compositions, and clean typographic hierarchies make the site both visually engaging and highly functional. Every element was developed to reflect GoRev’s mission to modernize healthcare delivery through technology that is as thoughtful as it is powerful.
Investing in Houstonians
OWDT is investing in Houston’s economy by hiring local talent and supporting startups. This initiative aims to stimulate economic growth, create jobs, and foster community development, showcasing OWDT’s commitment to Houston’s prosperity.
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