Evaluation criteria for choosing the best web design company for your organization

Let leaving your mark guide you

As a marketer, one decision stands above the rest in shaping your organization’s future–choosing a competent web development company that can be entrusted to optimize your brand and expand your business. To ensure your organization’s reputation and legacy, the web development company you select should have strong competencies in everything required for a successful website build. They should have strong competencies in research, planning, strategy, development, and launch. Bottom line–your organization must have a compelling, well-designed, and functional website to maximize your potential for growth and recognition. Ultimately, this is the most effective way to Leave Your Mark.

To guide you through the process of selecting a suitable web design company, we have created a list of selection criteria below. Please note that these criteria are based on our experience. To elevate your evaluation process further, you might need to add other items. At the end of this article, we are also providing a fillable comparison table for your convenience, so please feel free to use it for your selection.

Primary considerations

The potential web design company candidate must have a well-balanced and aesthetically pleasing website of their own. Examine each page, looking up and down for potential problems like lack of aesthetic balance, poor space management, grammar, spelling errors, an illogical hierarchy of information, or subpar value propositions. You can’t afford to ignore any of these red flags.


The potential web design company’s site should make it easy for visitors to find what they are looking for. This encompasses giving them satisfactory means for quickly accessing information. The navigation process is generally accommodated by a search function, side navigation categories, footer navigation text links, top navigation buttons or tabs, and whatever else will make it seamless for the user to move around the site–no matter where they start. Most importantly, think about your impressions after you left the website. Did it seem clear and concise? Was it informative and proper? Or was it confusing, overwhelming, and disorganized?


Usability overlaps navigation but also includes built-in security, page loading time, search function, internal linking, and evidence that the site works consistently across different browsers. Is the developer’s website conscientiously designed? Is their website mobile-friendly and aesthetically pleasing?


Scrutinize their portfolio for overall quality and breadth of industry expertise. Ask how many of their sites in the same niche as yours have launched successfully. Visit those sites and check how smoothly they work (specifically, pay attention to UI and UX). Evaluate them with the same criteria described above for their site. Has the company had success with diverse projects, industries, and clients–demonstrating adaptability and a quick learning curve?

See our Portfolio.

Services coverage

Not all professional IT companies provide a full scope of web development services. They may lack competence in the discovery phase, UI/UX design, quality assurance, maintenance, or support. It is essential to commission a company that covers the full range of services required for your website. Speed, accuracy, cost, and quality of delivery will be negatively affected if you work with multiple companies instead of one. How comprehensive are their processes and methodologies? Ensure they have warranties that protect you against future problems.

Learn about our Expertise.

Genuine testimonials

Positive testimonials, including video testimonials, especially those for projects similar to yours, are a must. You will still need to ask for referrals and talk to past clients but do not overlook or underestimate genuine testimonials.

Watch our testimonial videos.

Project requirements and processes

Experienced and knowledgeable web development companies have highly detailed research, strategy formulation, and development processes. They should be able to show you examples of each stage. Ask the potential candidates about their project requirements and processes to ensure you’re on the same page. Then, ask for a sample of the product/results delivered in each step.

Learn about our processing Services.

Industry recognitions

Highly peer-reviewed and investigated projects that can capture awards are rare. A web design company you can trust must have a dedicated award page that showcases their recognitions with reasons for their awards. All awards should be verified (e.g., linked to the source), and the importance of each prize should be conveyed.

Learn about our Recognitions and Awards.

Indicators of effective communication

Websites are communication tools. Companies that design them must be able to demonstrate effective communication to ensure they can manage your communication channels. Verify how easy it is to get in touch with them and how quickly they respond. Are they personable? Are they good with follow-ups? Do they have an effective, streamlined process for effective communication to address your needs?

Offered product warranties

Well-established professional web design companies care about their clients’ reputations. They stand behind their products and ensure they will support the customer with any future problems. Ask the potential web design company candidates about the details of their warranties and make sure the coverage is thoroughly detailed in their contracts. Their protection services should be well-established and tested for reliability.

Learn about our Warranty Options.


Exceptional websites demand exceptional upkeep. Make sure the web development company of your choosing has proper plans and packages in place to keep your investment in top shape. Many web design companies do not offer maintenance and support services, and this will put your investment in jeopardy You need protection against any and all content management systems (CMS) problems.

Learn about our Support and Maintenance Services option.

Financing options

CEOs and CFOs often look for ways to cut back on web design project budgets. This often leaves marketing officers with the burden of convincing decision-makers to allocate additional necessary funds. Because of annual marketing budget constraints, many companies limit their vision for how extra investment in a superior website can achieve great things for their brand and bottom-line profits. Finding a web design company that offers flexible and long-term payment will give you more freedom to broaden your vision, expand available resources for the website and discover new avenues that seemed out of reach.

Learn about our Financial Services option.

Brand expansion

This might not be as important as the other points, but looking into the brand expansion of your candidates can pay dividends in a better decision. You may start with web design candidates’ social media posts. Are they on-brand, on-message, and informative? Are they strategized and organized? Are they creative and well-designed? A well-managed web design company should not have subpar social media accounts.


Use this evaluation table

We have created an evaluation sheet you can use to run a comparison analysis. Please use it to evaluate your selected organizations.

Score each company using a 0-10 scale, with ten being perfect.

web design company evaluation sheet