Sleepy Joe Coffee
The Story
In 2020, TruBlu Coffee Company approached OWDT to create a series of marketing campaigns to sell more coffee, promote presidential candidate Joe Biden, and bring more donations to DNC. They needed a creative plan that uses the candidate Joe Biden’s opponent’s unfavorable comments, give it a positive spin, and use it to “poke them [opponent] in the eye”. later, DNC approved OWDT’s recommendation over the new strategy, and consequently, the launch of the campaign was announced.
Client Goals
Impactful Design
Express the Hallmarks of Culture
Attract the Millenials
Delight the Customer
Immediately Recognized Symbol
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Each project we undertake is a study in precision — where design, technology, and storytelling converge. Discover more of our work and see how we help institutions, brands, and innovators shape digital experiences that endure.
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