WCG
Fostering an Inviting Atmosphere for Clients
Wilson Cribbs + Goren is a distinguished law firm specializing in commercial real estate law, renowned for its expertise and commitment to excellence. With a legacy of providing top-tier legal services, the firm has established itself as a trusted advisor to a diverse clientele, including developers, investors, and financial institutions.
OWDT collaborated with Wilson Cribbs + Goren to design a sophisticated website and develop compelling content that reflects the firm’s esteemed position in the legal industry. The objective was to create a digital presence that exudes professionalism while fostering an inviting atmosphere for clients.
Client Goals
Modernize digital presence
Enhance brand identity
Convey professionalism and warmth
Improve content readability
Humanize user experience
Showcase office environment
Reflect commitment to excellence
Increase client engagement
Optimize website navigation
Differentiate from competitors
Photo Selection
High-quality, bright, and expansive photographs of the office interiors were incorporated to serve as silent heralds of the firm’s ethos and commitment to detail. These visuals, bathed in natural light and capturing the meticulous arrangement of space, convey transparency and precision. They offer a glimpse into the environments where legal strategies are crafted and client voices are heard, eloquently articulating the blend of tradition and innovation that defines Wilson Cribbs + Goren’s practice.
Grid System: Structured, Clean, and Efficient
The website employs a wide full-screen grid system, supporting the firm’s objectives by offering a structured, clean, and efficient way to display content. This layout maximizes screen real estate, allowing more information to be presented in an organized manner. The grid structure creates a logical flow, guiding visitors seamlessly through different sections of the website—from services to testimonials to contact information. This systematic arrangement not only enhances user experience but also reflects the firm’s commitment to order and precision, aligning with their goals of professionalism, clarity, and client engagement.
Humanizing the Digital Experience
To humanize the digital experience and foster a sense of connection and trust, the website features small thumbnails of lawyers next to their respective services. This visual element adds a personal touch, making the site feel more welcoming and less impersonal. By allowing potential clients to see the faces behind the legal services, it demystifies the often intimidating world of legal proceedings and makes the firm appear more approachable. This strategy enhances memory retention and encourages clients to feel comfortable reaching out to a lawyer whose image they have seen, transforming the website into a platform for building relationships.
We wanted to encapsulate Wilson Cribbs + Goren’s esteemed reputation and professional excellence into a digital platform that is both inviting and authoritative. We aimed to balance the presentation of complex legal information in an accessible and engaging manner through meticulous design and content strategy. We sought to create a website that stands out in the competitive legal market while staying true to the firm’s values of trust and professionalism.
Investing in Houstonians
OWDT is investing in Houston’s economy by hiring local talent and supporting startups. This initiative aims to stimulate economic growth, create jobs, and foster community development, showcasing OWDT’s commitment to Houston’s prosperity.
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