Smith

The client wanted a website that can showcase different divisions within their companies in an efficient manner without having to click through several menus and landing pages. Our solution was an Ultra-Menu which quickly provides a snapshot of their entire site structure. The user then has an easy way to access information that would otherwise impose an increased number of clicks. Looking into past analytics and researching further, we were able to rank the user’s intended destinations based on importance. Our research-based design creates a funnel to support user flow throughout the site.

The client wanted to incorporate the brand colors in a more prominent way without making it look garish. This was a challenging task, as we also needed to showcase numerous images of the facilities, products, and employees at the same time. Our solution was to segment the content into different blocks that could more easily incorporate different colors and content types while maintaining elegance and sophistication. Our research showed that many of Smith’s visitors come from mobile devices. Therefore, we needed a design that could accommodate various screen resolutions. Even with the vast amount of information and content, this website was not only fully optimized for mobile but also could utilize the space available on even the largest desktop monitors. We used proven technologies to code our websites in the most efficient manner possible. Despite having a home page with considerable content and a slick full-screen design, we reduced server requests to a mere 56. This translated to faster loading times, which was especially important for Smith’s mobile users. Furthermore, in our ongoing quest to improve the user experience, most of the website’s animations relied on CSS technology, native to browsers, allowing for a smoother experience and consuming fewer computer resources.