Argen
Revitalizing a Brand
OWDT has refreshed the brand identity for one of the world’s leading polymer and metallic testing companies, Argen Labs. The new design revitalizes the brand and improves its performance across various channels. This was especially important as consumers continue to transition to mobile and social platforms and digital commerce technologies.
OWDT worked closely with the Argen Labs leadership to develop a brand strategy. We refreshed the visual identity to present Argen Labs as both authority and innovator. The refresh brought simplicity and clarity, with an increased emphasis on technical and digital applications in an ever-growing national audience.
Client Goals
modernize the visual identity
drive deeper engagement
transmit authority innovation
rally employees around the brand
immediately recognized symbol
amplify competitive advantage
reinforce core purpose
create visual toolkit
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