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What are the top 10 challenges for marketing managers?
Here are the ten top challenges marketing managers may encounter in 2023.
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How should your website be structured?
Seven essential structures that can be used to build a website.
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Does subliminal advertising work? subliminal advertising examples
Subliminal advertising uses hidden messages to influence decisions without your awareness. Discover how it works and explore real examples in marketing.
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The evolving impact of COVID on international and domestic marketing
COVID radically impacted global trade, creating challenges for international marketers. In this article, we discuss the impact of COVID on international marketing.
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The latest digital marketing trends, Part 03
This article will cover special-needs accessibility, the impact of cryptocurrency and NFTs, Gender Neutrality, Geofencing, Hyper-Local Marketing, and more.
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The latest digital marketing trends, Part 02
In Part 02 of this article, we continue to discuss the latest marketing trends like video marketing, email marketing, visual search, voice search, influencer marketing, and more
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The latest digital marketing trends, Part 01
In this article, we discuss the latest marketing trends like greater personalization, security, leveraging first-party data, conversational marketing, and more...
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Emotional intelligence strongly predicts leadership success
Emotional intelligence is essentially social and emotional competence, which, in turn, comprises a set of skills that can be learned. An exciting promise that
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What marketing managers need to know about rebranding
Effective external and internal branding takes research and careful planning that can dramatically grow your business and even launch it into iconic status.
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The rise of digital art
Some argue that digital art is not real because it is computer-generated. In this article, we talk about the genesis of digital art and how it has become real.
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