BP
Future Potential
What does the digital future look like for a globally recognized brand that is a pillar within their industry? BP’s marketing division approached OWDT to request our recommendation for a unified and more up-to-date design strategy.
All storied brands reach a point where they must decide how to shed their previous aesthetic, one that is subconsciously recognized, universally, and appoint a new aesthetic that shows progress without loss of identity – web implementations are brand-sensitive decisions.
Our design strategy sought to make the information more digestible. By applying various font sizes we emphasized priority and order of information. Increasing line heights induced a more forgiving view for the user. These adjustments collectively improved legibility. The macro portion of our strategy was to adopt a modern touch visually, maximize the pixels on the page real estate, and appoint imagery with stronger associations to the content. The end goal: make the visit memorable.
Client Goals
celebrate innovations & people
look forward to seed the future
explain complex service packages
unique brand experience
build brand equity
reinforce core purpose
create visual toolkit
We use the medium of web design and the principles that govern our psychology to deliberately evoke a sensory effect, persuading users to take specific actions that benefit them.
Our goal is to cultivate a multilayered communication that speaks to the responsive faculties of our being by using the domains and disciplines within content and design.
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