Who we are
Why we exist
What does the digital future look like for a globally recognized brand that is a pillar within their industry? BP’s marketing division approached OWDT to request our recommendation for design strategy.
All storied brands reach a point where they must decide how to shed their previous aesthetic, one that is subconsciously recognized, universally, and appoint a new aesthetic that shows progress without loss of identity – web implementations are brand sensitive decisions.
Our design strategy sought to make the information more digestible. By applying various fonts sizes we emphasized priority and order of information. Increasing line heights induced a more forgiving view for the user. These adjustments collectively improved legibility. The macro portion of our strategy was to adopt a modern touch visually, maximize the pixels on the page real estate, and appoint imagery with stronger associations to the content. The end goal; make the visit memorable.