Pape-Dawson
Strategic Vision Meets Craftsmanship
Pape-Dawson returned to our studio for a second digital redesign, nearly five years after our first collaboration. In the interim, they had undertaken a thoughtful, in-house rebranding initiative—an internal evolution of their visual identity which now needed to be imbued into their digital experience.
In partnership with their skilled marketing team, we translated their refined design into a modern, compelling website. This redesign wasn’t just an aesthetic refresh—it was a strategic extension of brand values across every pixel.
Pape‑Dawson’s leadership envisioned a site as multifaceted as their services—reflecting their breadth in land development, transportation & traffic, water & wastewater, structural engineering, landscape architecture, GIS, and more. To bring such complexity to life, our approach was both expansive and precise:
Strategic architecture: We organized a rich suite of services into a clean, navigable structure, enabling users—whether prospective clients or collaborators—to quickly grasp the full scope of the firm’s expertise.
Visual coherence: Drawing from their refreshed branding, we crafted a consistent visual language rooted in clarity, reliability, and innovation—ideal for a firm “committed to creating better communities since 1965”.
Client Goals
convey sophistication and expertise
highlight diversified investment strategies
reinforce credibility through metrics
create a modern, clean aesthetic
enhance user engagement and navigation
establish a strong digital first impression
support capital raising efforts
differentiate from competitors in the energy sector
ensure mobile responsiveness and performance
integrate scalable cms for internal updates
An Elevated Digital Expression
The redesign process was rooted in collaboration. With Pape‑Dawson’s marketing team at the helm of brand direction, our studio became an extension of their vision. Together, we iterated on moodboards, wireframes, and prototypes—ensuring each decision served both functional clarity and brand resonance.
The new site stands as a digital counterpart to Pape‑Dawson’s stature and it brings forward:
Clarity of services: A refined sitemap that elegantly organizes everything from environmental projects to aviation, hydraulics, and beyond.
User-centered journeys: Clear paths for diverse audiences—clients seeking landscape architecture, infrastructure agencies focused on flood modeling, or partners exploring site selection.
Visual and narrative harmony: Messaging that underscores Pape‑Dawson’s cultural values—“diligent, hardworking problem solvers” with a passion for quality and community impact Pape-Dawson
Scalable architecture: A design system built for future growth—ready to support expanded content, new acquisitions, or regional spotlight pages (especially timely given Pape‑Dawson’s recent expansion into Florida via acquisitions like Morris Engineering & Consulting).
Investing in Houstonians
OWDT is investing in Houston’s economy by hiring local talent and supporting startups. This initiative aims to stimulate economic growth, create jobs, and foster community development, showcasing OWDT’s commitment to Houston’s prosperity.
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