Pape-Dawson

2 Years of SEO for Pape-Dawson

Pape-Dawson Engineers, a leader in civil engineering and environmental consulting, approached OWDT to strengthen their digital presence and position themselves as a top choice for clients seeking engineering solutions. With decades of industry expertise, Pape-Dawson recognized the growing importance of online visibility in reaching new clients and showcasing their extensive portfolio of projects. They partnered with OWDT to develop an SEO strategy that would increase organic traffic, improve keyword rankings, and amplify their brand’s online authority.

Traffic Increase

140%

Increase in traffic since Jan 2023, going from 5K per month to 12K per month.

Keywords Ranked

600

Keywords were indexed and ranked on the first two pages of search results.

Increase in Conversion Rates

75%

Conversion rates improved by 75%, as the optimized site structure and targeted content encouraged more visitors to take action, such as requesting consultations or submitting project inquiries.

Year-Over-Year Growth in Revenue

50%

The number of qualified leads generated through the website increased by 50% year-over-year.

Challenges

Pape-Dawson faced several challenges in building a strong online presence in the highly specialized engineering and consulting industry. Optimizing their extensive website structure, which included detailed service pages and project portfolios, was critical for improving crawlability and user navigation. Developing a targeted keyword strategy to capture niche audiences required in-depth research and precision. Additionally, building credibility through a robust backlink strategy and ensuring local SEO optimization for their various local offices were also key components in driving visibility and engagement.

Industry-Specific Keyword Strategy

Targeting highly specialized engineering terms required detailed research to identify keywords that aligned with Pape-Dawson’s services, including civil engineering, land development, and environmental consulting. Competing in a niche market demanded a precise, data-driven approach.

Content Optimization

Pape-Dawson’s technical content needed restructuring to appeal to search engines while maintaining its professional tone and relevance to industry audiences. This included optimizing service pages, project portfolios, and educational resources.

Technical SEO Enhancements

The website faced challenges with crawlability, indexing issues, and slow-loading pages. Ensuring search engines could efficiently navigate the site while enhancing its speed was critical to improving rankings and user experience.

Local SEO Focus

With multiple offices across Texas, Florida, Louisiana, Georgia, Oklahoma, and Tennessee , Pape-Dawson required a localized SEO strategy to improve visibility in regional searches. This included optimizing Google Business Profiles and creating location-specific content to attract local clients.

Meta Data and URL Structure

Improving metadata and standardizing URL structures was essential to boost rankings and ensure consistent, search-friendly page titles and descriptions.

Link Building Through Sensitive Articles

Establishing a strong backlink profile required publishing carefully crafted, industry-relevant articles on third-party websites. Ensuring these articles aligned with Pape-Dawson’s expertise while maintaining credibility in a technical field was a critical component of the overall SEO strategy.

Morgan Stanley

In today’s mobile-driven world, ensuring your e-commerce site is mobile-friendly is crucial. Our service focuses on creating a seamless shopping experience on all devices, which leads to improved mobile search rankings and increased mobile traffic.

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