Morgan Stanley
5 years of SEO for Morgan Stanley
Morgan Stanley, one of the world’s leading financial institutions, partnered with OWDT to strengthen its digital presence and solidify its position as a trusted global brand. With a robust portfolio of services catering to investors, businesses, and institutions, Morgan Stanley recognized the growing importance of a strong online presence in an increasingly digital financial landscape. OWDT collaborated with Morgan Stanley over five years to implement an advanced SEO strategy designed to elevate search rankings, drive traffic, and deliver measurable results.
Traffic Increase
144%
Monthly traffic grew from 450,000 in January 2019 to over 1.1 million by February 2024.
Keywords Ranked
50,000
The number of keywords ranked in the top 20 search results grew from 20,000 to over 50,000.
Increase in Conversion Rates
85%
Enhanced site structure, faster load times, and improved navigation contributed to an 85% increase in conversion metrics, including lead generation and client inquiries.
Year-Over-Year Growth in Revenue
60%
The number of qualified leads generated through the website increased by 60% year-over-year.
Challenges
Morgan Stanley faced the challenge of standing out in a highly competitive financial sector while optimizing a vast content-rich website. Addressing technical SEO issues, expanding keyword rankings, and implementing a global strategy to reach diverse markets were critical to enhancing visibility and maintaining their reputation as an industry leader.
Highly Competitive Financial Sector
Standing out in the competitive financial industry required targeting highly sought-after keywords while maintaining compliance with stringent regulations and a professional tone.
Vast Content Landscape
Morgan Stanley’s extensive website included service offerings, insights, and client resources, all of which required optimization for clarity, accessibility, and search engine visibility.
Technical SEO Overhaul
Resolving crawl errors, optimizing page load speeds, and ensuring efficient indexing were critical to enhancing site performance and search engine rankings.
Keyword Strategy & Expansion
Identifying and ranking for competitive keywords demanded an in-depth analysis of industry-specific terms to capture diverse audiences, from institutional clients to individual investors.
Global SEO Strategy
As a global brand, Morgan Stanley required geo-targeted strategies to reach international audiences while maintaining localized relevance across key markets.
Content Optimization
Striking a balance between delivering authoritative, informative content and optimizing for search engine algorithms was essential for maintaining Morgan Stanley’s credibility and visibility.
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