Memorial Hermann
10 Years of SEO for Memorial Hermann
As one of the largest and most trusted healthcare systems in Texas, Memorial Hermann Health System is a cornerstone of health and wellness in the community. With a commitment to providing exceptional care, they recognized the growing need to establish a dominant digital presence to connect with patients, share valuable health information, and maintain their competitive edge. Memorial Hermann partnered with OWDT to develop and execute a comprehensive SEO strategy that would elevate their online visibility and ensure their website served as an effective resource for patients and medical professionals alike.
Traffic Increase
900%
Increase in traffic since Jan 2012و going from 90K per month to 942K per month.
Keywords Ranked
70,000
Keywords were indexed and ranked on the first two pages of search results.
Speed Increase
x12
Website load time improvement not only boosted search engine rankings by meeting speed requirements, ensuring faster access to critical content but also enhanced user experience.
Local Reach Increase
x280
Geo-targeted and location-specific optimization free of branded keywords created a never seen before increase in local reach.
Conversion Increase
168%
Improving UI/UX as part of the SEO project boosted conversion rates by streamlining navigation, enhancing mobile responsiveness, and simplifying access to key features like appointment scheduling, driving increased patient inquiries and bookings.
Challenges
Managing SEO for Memorial Hermann required addressing the complexities of a vast healthcare website with thousands of pages, including service offerings, physician directories, and health resources.
Complex Site Structure
Memorial Hermann’s website encompassed thousands of pages, including service details, physician directories, health resources, and patient tools. Optimizing this intricate structure required a strategic approach to ensure seamless navigation and clear categorization for both users and search engine crawlers.
Local SEO Focus
With multiple hospitals and clinics across Texas, Memorial Hermann needed a robust local SEO strategy to ensure each location ranked well for relevant searches. Geo-targeted optimizations and location-specific content were vital for connecting with local communities.
Meta Data Optimization
Meta titles, descriptions, and header tags across the site required significant improvement to better reflect targeted keywords and drive click-through rates. This involved crafting concise, keyword-rich metadata that aligned with user intent while adhering to character limits.
Permalink Corrections
Inconsistent and overly complex URLs posed a challenge for both users and search engines. Standardizing permalink structures was necessary to improve usability, boost SEO performance, and ensure a cleaner, more navigable site architecture.
Mobile Optimization
With a growing number of users accessing healthcare information on mobile devices, ensuring the site was fully optimized for mobile responsiveness was crucial. This included streamlining navigation, improving page load speeds, and optimizing layouts for smaller screens.
Healthcare Compliance
The healthcare industry’s strict regulations required all SEO changes to comply with HIPAA and other legal guidelines, ensuring the privacy and security of sensitive patient information while maintaining SEO integrity.
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