Béis
2 Years of SEO for Béis
Béis Travel, a fast-growing brand renowned for its stylish and functional travel gear, approached OWDT with a clear goal: to dominate the online travel accessories market. With a loyal customer base and strong product line, Béis sought to expand its digital presence, reach new audiences, and secure top rankings for highly competitive industry keywords. OWDT partnered with Béis to implement a comprehensive SEO strategy that would elevate their website traffic, keyword rankings, and ultimately, revenue.
Traffic Increase
2288%
Increase in traffic since Dec 2022, going from 268K per month to over 550K per month in Aug of 2024.
Keywords Ranked
20,000
Keywords were indexed and ranked on the first two pages of search results.
Increase in Conversion Rates
92%
Streamlined navigation, faster load times, and optimized product descriptions led to a 72% improvement in conversion rates, driving more purchases directly from organic traffic.
Year-Over-Year Growth in Revenue
225%
Increased visibility and engagement translated into a 125% year-over-year increase in revenue attributed to organic traffic, solidifying SEO as a major revenue driver.
Challenges
Breaking into the competitive travel accessories market required Béis to overcome several challenges, including optimizing a vast e-commerce site, targeting high-value keywords, and building a strong backlink profile. Additionally, improving mobile responsiveness and addressing technical SEO issues were essential to creating a seamless shopping experience and driving organic growth.
Competitive Industry Landscape
Breaking into the crowded travel accessories market required identifying high-value keywords and outpacing well-established competitors. A targeted approach was essential to build authority and capture search traffic.
Technical SEO Enhancements
Optimizing site speed, resolving crawl errors, and ensuring efficient indexing were necessary to lay a strong technical foundation for SEO success.
E-commerce Content Optimization
Product pages, category pages, and blog content needed to be optimized for search engines while maintaining the engaging tone and style that reflected the Béis brand.
Link Building & Backlink Profile Growth
Building a robust backlink profile required strategic partnerships with high-authority travel and lifestyle sites to enhance domain authority and drive referral traffic.
Mobile Optimization
With a significant portion of traffic coming from mobile users, ensuring a flawless mobile shopping experience was critical to converting visitors into customers.
International SEO Strategy
As Béis expanded its reach, targeting audiences outside the U.S. required implementing geo-targeted content and optimizing for international search engines.
Morgan Stanley
In today’s mobile-driven world, ensuring your e-commerce site is mobile-friendly is crucial. Our service focuses on creating a seamless shopping experience on all devices, which leads to improved mobile search rankings and increased mobile traffic.
University of Illinois
In today’s mobile-driven world, ensuring your e-commerce site is mobile-friendly is crucial. Our service focuses on creating a seamless shopping experience on all devices, which leads to improved mobile search rankings and increased mobile traffic.
Memorial Hermann
In today’s mobile-driven world, ensuring your e-commerce site is mobile-friendly is crucial. Our service focuses on creating a seamless shopping experience on all devices, which leads to improved mobile search rankings and increased mobile traffic.
