Sara Keys
With nearly a decade of hands-on experience in influencer marketing, Sara has firmly established herself as a trusted specialist in the digital marketing domain. Currently based in the Houston, Texas area, she is an integral member of the OWDT team, holding the esteemed position of Director of Influencer Marketing since June 2014.
At OWDT, Sara plays a pivotal role in championing digital marketing standards and best practices. She specializes in deciphering the intricacies of Reporting, Measurement, and ensuring a robust Return on Investment (ROI) for a myriad of digital campaigns. With her adeptness at bridging the gap between business aspirations and digital marketing goals, she seamlessly assists OWDT clients in shaping their marketing targets and briefs.
One of Sara’s standout qualities is her ability to foster dynamic partnerships with her clients’ Marketing Directors and managers. This collaboration is instrumental in crafting tailored digital strategies and pinpointing requisites for a diverse range of creative tasks. This includes, but is not limited to, emails, banner ads, landing pages, mobile site optimizations, and, notably, website development.
Further enhancing her profile, Sara collaborates closely with Marketing Directors from client companies. Together, they dive deep into evaluating customer segments, crafting specialized segmentation groups that channel-focused and target-driven marketing based on precise customer profiling.
However, Sara’s expertise doesn’t just stop at implementation. She possesses a sharp acumen for market research, constantly amassing and disseminating crucial competitive insights. This pertains particularly to marketing strategies employed by industry competitors. Utilizing her deep-rooted understanding of market trends and invaluable insights, she recommends innovative marketing strategies tailored to counteract or balance competitor moves.
Sara’s extensive experience, coupled with her commitment to staying ahead of industry trends, makes her an indispensable asset to the OWDT team and the clients she serves.
Passion Beyond Marketing
Outside the professional sphere, Sara’s vibrant personality shines through in her eclectic array of hobbies and interests. She’s an avid traveler with a penchant for solo backpacking trips, collecting unique trinkets and stories from across the globe. When she’s not charting out her next adventure, you can find her immersed in the world of dance, mastering everything from salsa to contemporary. Sara is also a self-proclaimed “foodie,” often indulging her culinary curiosities by experimenting with exotic recipes at home or exploring Houston’s burgeoning restaurant scene. These hobbies enrich her life and give her a unique perspective, which she often integrates into her professional strategies, adding a touch of creativity and flair that’s uniquely ‘Sara.’
