Attracting & Engaging Stakeholders

Associated Pipeline has gone under significant rebranding practice. The new simple brand identity centers on a letter “A” with a crane silhouette superimposed on top of it, representing the pipe laying process, the core of what the organization does. The mark is a powerful symbol.

OWDT was hired to develop a new website for Associated Pipeline by utilizing the new brand identity, and to create a welcoming platform that is capable of attracting and engaging stakeholders. Associated Pipeline wanted the new clean design to also extend to the navigation systems.

Client Goals

Elevate Digital Profile

Clarify Organization’s Promises

Create a Clear Global Architecture

Design a New Website

Modernize the Brand Experience

Uplift Brand Perception

We use the medium of web design and the principles that govern our psychology to deliberately evoke a sensory effect, persuading users to take specific actions that benefit them.

Our goal is to cultivate a multilayered communication that speaks to the responsive faculties of our being by using the domains and disciplines within content and design.