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What marketing managers need to know about rebranding
Effective external and internal branding takes research and careful planning that can dramatically grow your business and even launch it into iconic status.
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The rise of digital art
Some argue that digital art is not real because it is computer-generated. In this article, we talk about the genesis of digital art and how it has become real.
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Security as a UX priority: The ROI of cyber safety.
Digital security steps we need to implement after a careful analysis of aspects of user experience.
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Developing a user persona is easy. Do it every time.
Reflect the interests and preferences of real individuals by utilizing user persona.
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The unintended economics of a viral tweet
One must know how and when to use them otherwise you may end up with a marketing campaign disaster.
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Appeal to the needs and wants of your users
Small changes can have profound effects on the conscious and subconscious experience of users when they interact with your website.
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Behavioral research & product design
Behavioral research is revolutionizing product design & strengthening customer loyalty
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Is your company overdue for marketing automation?
Marketing automation is the use of software and Web-based services to execute, manage and automate marketing tasks and processes.
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Social purpose builds brand value and ROI
With few exceptions, major corporations are now dedicated to driving social purpose initiatives. This is why.
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Anticipatory intelligence & crowdsourcing
Anticipatory intelligence and crowdsourcing empower businesses to predict trends and uncover innovative solutions.
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