Use infographics to capture a wider audience, Part I

Complex information is thereby presented quickly and clearly in an informative, fun manner.

Infographics hit our sweet spot –

Who doesn’t love Infographics? Well-designed Infographics incorporate information in easy-to-understand, eye-catching iconic images, integrating colorful charts and maps that can even move. Complex information is thereby presented quickly and clearly in an informative, fun manner.

The underlying reason for the explosive growth in infographics in recent years is simple: we’re visual beings (40% of our sensory awareness is visual) who naturally engage much more quickly with graphics than we do with printed matter. This finding is consistent with research showing that 90 percent of the information we remember is based on visual impact.


Bottom line: we live in an age where billions of pieces of content are exchanged on a daily basis – so it’s no surprise that visual aids, especially infographics, have become indispensable in online digital marketing. And standard infographics are easy to create: you don’t have to be a graphic designer to create an infographic if you use one of the free online tools to guide you through the process.

If you’re still not completely convinced of the benefits of infographics, consider the following advantages:

  • As constant consumers of digital information, most of have diminished attention spans – resulting in our skimming material instead of actually reading text. Retention of written content, unless carefully crafted and succinct, is down. By contrast, we are still likely to remember images.
  • Most digital marketers, including your competitors, take advantage of the fact that Infographics are easily shared around the web. How? Infographics published on WordPress blogs and websites include embed codes, establishing automatic links from the original site to others. They are easily shared on social networks and have a substantially better chance of going viral compared with text.
  • The more people who share of click your infographics, the better your Google Page Algorithm, key to your SEO.
  • Finally, because of their visual appeal, infographics are highly effective at reinforcing brand awareness.

The exciting advantages of interactive infographics

A relatively recent breakthrough, Interactive Infographics allow the viewer to interact with data-based images. They contain significantly more information than static infographics, allowing the viewer can actively explore an infographic-based dataset and even personalize it by entering their own data. Examples include pop-up charts, adjustable graphs, and clickable data subcategories that encourage viewers to delve deeper to engage more fully with your content.

Because interactive infographics are visually appealing and layered, it’s easy to assume their design requires time consuming, costly programming, but that isn’t the case. Web technology such as responsive design has helped make interactive infographics relatively easy to create. However, we at OWDT recommend that you get the support of a professional team like ours to help your create infographics, whether interactive or standard, that are capable of reaching full viral potential.

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