Reassuring brand coverage
OWDT created a spirited brand identity for Trident, helping it stand out in a crowded marketplace while reassuring brand coverage.
The first goal was to work on the trident iconic figure but calibrate the design to extract a unique expression that can separate itself from other brands that hold a similar visual presentation. For that, we selected a unique and confident typeface to feature the wordmark. Furthermore, we chose the bold color palette of navy blue and gold, a selection inspired by the thirty thousand feet view of uninterrupted seashores. Using the aforementioned color rationale, we enabled Trident to imply the high coverage level of its EPC services.