Reassuring brand coverage

OWDT created a spirited brand identity for Trident, helping it stand out in a crowded marketplace while reassuring brand coverage.

The first goal was to work on the trident iconic figure but calibrate the design to extract a unique expression that can separate itself from other brands that hold a similar visual presentation. For that, we selected a unique and confident typeface to feature the wordmark. Furthermore, we chose the bold color palette of navy blue and gold, a selection inspired by the thirty thousand feet view of uninterrupted seashores. Using the aforementioned color rationale, we enabled Trident to imply the high coverage level of its EPC services.


Stand Out in a Crowded Marketplace

Unique Expression

Imply Confidence

Increase Conversion

Covering Capacity

Bold Impression


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