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Web psychology, part III
Technology giving us the ability to design our own online personal identity algorithms.
Web psychology, part II
Your online information is tracked, calibrated and interpreted by innumerable invisible algorithms.
Web psychology, part I
When we go online, we're seeking a sense of safety and control, comparable to returning to our cave in prehistoric times after fending off multiple threats to life and limb on the savannah.
Are you Integrating Psychographics into Your Marketing? Part II
Arnold Mitchell of Stanford University originated psychographics in the 1960s.
Are You Integrating Psychographics Into Your Marketing? Part I
Recent advances in internet technology have made psychographics more actionable.
Dealing With Internet Trolls, Part III
Many major sites no longer accept comments on their sites.
Dealing with Internet Trolls, Part II
How can you tell if you're dealing with a real troll?
Dealing With Sadistic Internet Trolls, Part I
Trolls are cyberbullies who often use sophisticated tech skills to slander your character.
Optimizing color in digital design, Part III
In my two installments, I've explained how when variables like tonality, contrast, and cultural preferences are miscalculated, even a popular color like
Optimizing color in digital design, Part II
In my last post, I underscored the critical importance of digital color selection with the finding that studies confirm 50% of people visiting a website don’t come