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The emerging marketing dynamic, part II
Factors driving consumer behavior.
The emerging marketing dynamic, part I
The expanded CMO role and emerging market forces.
Differentiating fact from fiction, part III
Social desirability bias and irrational escalation
Differentiating fact from fiction, part II
Overconfidence, anchoring, and choice supportive bias.
Differentiating fact from fiction, part I
Why We're Vulnerable to Spin.
Reaching buyer-seller agreement on product value
Essential strategies for achieving win-win negotiation outcomes.
Tailoring infographics to specific types of data, part II
Readers love charts and graphs, as long as they're easy to interpret. Here are three additional chart types.
Optimizing color in digital design, part v-conclusion
over half of viewers will immediately leave the page if the colors look 'wrong.' While other elements of
The psychology of brilliant digital design, Part I
There's an impressive body of psychological research on effective design principles. Results point to universal elements of human perception
Are you ready for algorithms that judge your character? Part II
Databased character judgments promise fairer, more objective decisions within a wide range of domains, including things like predicting criminal behavior.