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Optimizing color in digital design, part v-conclusion
over half of viewers will immediately leave the page if the colors look 'wrong.' While other elements of
Optimizing color in digital design, Part IV
In my previous three installments, I've explained how when variables like tonality, contrast, and cultural preferences are miscalculated
Optimizing color in digital design, Part III
In my two installments, I've explained how when variables like tonality, contrast, and cultural preferences are miscalculated, even a popular color like
Optimizing color in digital design, Part II
In my last post, I underscored the critical importance of digital color selection with the finding that studies confirm 50% of people visiting a website don’t come
Optimizing color in digital design, Part I
Color enriches our lives and affects us psychologically in countless ways. Different colors trigger a wide range of emotions, appetites and actions.
The psychology of brilliant digital design, Part III
Decades of design and marketing research have revealed design principles that increase website and conversion rates and printed page marketing appeal.
Psychology of color
Colors evoke emotions, moods and feelings While color can be appealing to us visually, a lot more is going on behind the...