The Coarsening Effect Of The Web On Social And Political Discourse
The world wide web was launched in 1989 by Sir Tim Berners-Lee.
Is Your Company Overdue For A Brand Makeover?
The importance of visual appeal.
Optimizing color in digital design, part v-conclusion
over half of viewers will immediately leave the page if the colors look 'wrong.' While other elements of
Does subliminal advertising work? Part I
Subliminal advertising uses words, images, or sounds in television, commercials, music and, more recently, in digital media to boost sales of products and services.
The psychology of brilliant digital design, Part I
There's an impressive body of psychological research on effective design principles. Results point to universal elements of human perception
The emerging marketing revolution, Part II
The rapidly unfolding marketing revolution is being driven by growing bandwidth, continual online customer feedback (now shaping and molding brands), and a host of new strategies
40 Famous logos with hidden meanings
A lot of thought is put into a company’s brand logo from color choice, typography and use of negative space to attract consumers. In these cases shown in the infographic...
Improving your brand image, Part III
Social media crises are clearly on the rise. Coordinating your brand’s message across internet platforms Branding in the Internet Age no longer...
Improving your brand image, Part II
Branding is the keystone to effective marketing Your brand definition IS your business plan Effective branding demands hard work but the payoff...
Use infographics to capture a wider audience, Part II
Infographics are integral to any effective marketing strategy Infographics are now integral to how we communicate online. In fact, infographics are so...